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Bollywood’s Bebo aka Kareena Kapoor Khan is known for surprising her fans. Last year Bebo donned the hat of a radio jockey to host season 2 of her popular radio chat show #WhatWomenWant on 104.8 Ishq FM. The show shares some fun talks along with imperative conversations on societal reservations. The show witnessed megastar from Saif Ali Khan, Sharmila Tagore to Raveena Tandon, Kartik Aaryan, Kajol sharing the couch to express their views on what women want.
Keeping pace with her bewildering trend Bebo gave a sweet surprise to her fans this year. She finally made her Instagram debut and that too in style. The Instagram world has been starved of Bebo’s presence. Kareena Kapoor joined Instagram in a sporty look with the first PUMA campaign. Finally the day Bebo’s fan had been waiting for arrived, Kareena Kapoor who is well known for staying off from the social media finally broke her norm and joined Instagram. The queen of Bollywood joined Instagram under the verified handle @kareenakapoorkhan. The Veerey Di Wedding fame star made the Instagram debut in a video first. If you’re a fan of Bebo then here is a glimpse of everything that you need to know about her Instagram debut.
Bebo is well known for doing things in style and this time she bewildered her fans with the news of her joining Instagram. In the video, a black cat is seen first and then rolls in a picture of Kareena in a black and gold track jacket wear a sports bra, stylish sneakers and earings of the PUMA logo. It is to be noted that Kareena Kapoor has been signed as the newest brand ambassador of PUMA. The presence of the black cat in her video is symbolic of her endorsing the brand. Begum of Nawab of Pataudi Saif Ali Khan would be joining step-daughter Sara Ali Khan in the endorsing of a sports brand. Sara Ali Khan is the ambassador of the sportswear brand roster.
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Bebo’s casual style in the Instagram debut has become the talk of the tinsel town of Bollywood. Kareena Kapoors Instagram debut is being seen as a digital marketing strategy for PUMA. In December 2019 Bebo has been in the limelight for her Youtube talk show, Dabur Amla What Women Want by 104.6 Ishq FM. Stepping up the game of branding Puma was advertised with Kareena’s debut on the photo-sharing app Instagram. Rumors of her debut had been the talk of the Instagram community. Before her joining the leading photosharing community Instagram was exhilarated the news.
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Before Kareena’s debut on Instagram unofficial accounts made by her fans were doing rounds.The commendable aspect of her insta debut is that it coincides with the timing of her being declared as Puma’s brand ambassador. Puma would soon be launching its Studio collection under the ambassadorship of Kareena. The collection would be sooner available online and in selected retail stores. As per market gurus, the timing of the two incidents is nothing but Puma’s digital marketing strategy to reach a larger audience. It is noticeable that the first three posts on Kareena’s Instagram handle are promotional ones advertising the brand PUMAxKareena. The first post on her account is a video which till date has garnered 2.2 million views. Till now Kareena has posted 13 posts and has gathered 2million followers.
Another marketing strategy opted by the sports brand is cross integration in which Puma India in its all campaign posts has tagged Kareena’s Instagram account. The Bollywood actress over the years has endorsed a plethora of brands including Sony, Lakme, Head & Shoulders, Colgate, Boro Plus, Emami, Airtel, Berger Paints, Eclairs, Airtel and many more. The Heroine of Bollywood has to date an endorsement value of about Rs 3-4 crore for each endorsement and this showcases that she has a high brand value.
According to Advertisers, Kareena is very picky about the endorsements that she represents and she chooses the one that she can associate herself with. The Instagram community has showered Kareena Kapoor with all their love. Though Kareena advertises Puma with her earrings and outfit one can find no mention of the brand in the comment section. However, it is noticeable that she has mentioned the brand in her 3rd post with the #PumaxKareena.
Instagram is a powerful medium for sharing one’s everyday life experiences with the world. It is a tool that helps in garnering attention for branded content. Movie celebrities are seen to be joining the gram tribe to advertise the brands that they endorse. Seems like Kareena’s Instagram debut was perfectly matched with the timing of Puma’s new campaign. The endorsement was no less than a buzz campaign. From Virat to Dravid advertising sports brands to now Sara to Kareena the sports brand is seen to be turning to celebs to create brand recognition. In one of the posts, there is a mention which states that “the queen has prowled in” and Bebo and Puma raised no objection for it.
Kareena has been refraining from having an Instagram account till now however her account now has allowed Puma to launch their product. Inaugural posts on a celebrities account endorsing the brand is great promotional activity. Puma is a sports lifestyle brand and this promotional tactic has improved its brand recognition and market share. Also Kareena Kapoor Khan’s
So this was the influence that Kareena Kapoor’s Instagram debut had on Puma. Did you like the post? Share with us your thoughts on the post in the comments below.
By Shaadidukaan | 18 Mar, 2021
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