The beauty industry is evolving with each passing day & there is always some addition to the beauty world, whether it is some new skin treatment, a must have beauty tool or some new brand launching in the market. However, a notable trend in last few years is the increasing number of Bollywood celebrities launching their own beauty & skincare brand. Mira Kapoor is the latest to join the bandwagon with her newly introduced brand ‘Akind’ in 2024. Though there is a whole host of celebrities entering in the market, one thing which is common in them is using local & ayurvedic ingredients in their products. While Bollywood stars are taking over the beauty world, check out the top Celebrity owned cosmetic brands & find out what’s perfect for you.

Top vendors are getting booked with each passing minute!

Why Are Celebrity-Owned Cosmetic Brands on the Rise?

There are various reasons why celebrity owned cosmetic brands are gaining so much attention & acclaim and making wave in the industry with their innovative formulations.

Consumer Awarness:- Indian consumers are becoming more and more aware about the product they use, choosing brands which align with their values & offer solutions for their specific skin.

Power of Influence:- Bollywood celebrities have a significant influence on their fans & their endorsement or ownership of any particular brand can drive significant sales & brand recognition.

Rise in E-Commerce:- The growth in online platforms  made it easier for the consumer to discover & purchase products from their favorite celebrity brand, regardless of their location.

Kay By Katrina

In 2019, Katrina Kaif turned her love for makeup into a business venture by launching Kay Beauty. She created the brand to make quality cosmetics accessible and inclusive. With its wide range of products, Kay Beauty quickly gained popularity and now ranks among the leading cosmetic brands in India. As one of the most successful celebrity owned cosmetic brands, Kay Beauty stands out for offering products that cater to every Indian skin tone. Embracing the tagline “It’s ‘kay to be you,” the brand connects with women by promoting self-acceptance. It offers affordable, high-quality makeup designed for everyday wear. Katrina stated that her goal is to build a community where women feel completely okay being themselves. Some of Kay Beauty’s standout products include concealers, lipsticks, liners, and foundations.

Picture Credit: Kay By Katrina

Anomaly by Priyanka Chopra

In 2021, Priyanka launched her hair care brand, Anomaly, which initially retailed exclusively in some stores in the United States. By 2022, her products were available in Indian stores as well. As one of the popular celebrity owned cosmetic brands, Anomaly is truly committed to its affordability and quality. The brand strives to make exceptional hair care accessible to everyone. Anomaly focuses on clean, performance-driven formulas with eco-conscious packaging made from plastic trash and recycled cans. Their collection offers end-to-end hair care solutions, including shampoos, conditioners, hair and scalp oil, dry shampoo, and bonding masks.

Picture Credit: Anomaly by Priyanka Chopra

Also Checkout: Ultimate Skin Care Routine for Men: Expert Tips for Healthy Skin

9 skin by Nayanthara

In 2023, Nayanthara, along with her husband Vignesh Shivan, launched her own skincare brand, 9skin. The brand offers a limited range of products, but it uniquely blends natural ingredients with the power of modern science. As one of the emerging celebrity owned cosmetic brands, Nayanthara announced the launch on her Instagram, writing, “Today, we are extremely thrilled to reveal six years of relentless effort and love. We have poured our hearts into curating products that reflect your uniqueness. We formulated them using natural ingredients and modern science powered by nanotechnology to elevate your self-care routine.” Join us on this self-love journey and say hello to healthier, glowing skin!

Picture Credit: 9 skin by Nayanthara

Also Checkout: How To Keep Your Skin Glowing: Summer Skin Care Tips

Akind by Mira Kapoor

Mira Kapoor also joined the group of celebrity owned cosmetic brands by launching her brand ‘Akind’. Her brand provide care  and bliss to individuals with different skin types. Akind emphasis on self  care & mirrors the belief that every skin type deserves personalized attention and care. Brand’s slogan is ‘build, balance & defend’ which encompasses the three range that work to build, balance & defend our skin. Mira Rajput wrote on Instagram, “Welcome to Akind, because just like you, your skin is one of a kind”…

Picture Credit: Akind by Mira Kapoor

Also Checkout: Want To Get Shine: 9 Makeup Products That Actually Have Benefits For Skincare

Lovechild by Masaba Gupta

Masaba Gupta, a renowned fashion designer of India also launched her beauty brand ‘Lovechild’ in 2022. She offers a wide variety of products through her brand, including perfumes, lip colors, and nail lacquers, all tailored to suit every Indian skin tone.

Picture Credit: Lovechild by Masaba Gupta

Also Checkout: Difference Between Body Lotion, Cream, Butter & Yogurt.

SoEzi by Sonakshi Sinha

Sonakshi Sinha launched SoEzi, a nail essentials brand, to make glamour easily accessible to everyone. The brand offers a wide range of press-on nails. They are easy to use and perfect for adding instant flair to any look. Through SoEzi, you can have easy to maintain, neatly manicured manicured nails in whatever shades and color you want.

Picture Credit: SoEzi by Sonakshi Sinha

Celebrity owned cosmetic brands are transforming the beauty industry by offering innovative & ethical products. With their focus on natural ingredients, these celebrity brands are not only enhancing beauty but also promoting more sustainable approach. Let us know your thoughts on the comment section below.

Picture Credit: IndianRetailer.com

Visit Shaadidukaan for more advises and inspirations & check our vendor list category to book some of the best makeup artists, designers & photographers.