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Breaking Stereotypes: Ankush Bahuguna is redifining fashion for men

Breaking Stereotypes: Ankush Bahuguna is redifining fashion for men

We are living in an era which promotes progressive  gender equality, but still our society’s mindset is very regressive when it comes to men experimenting with their choices. Not everyone has guts to challenge societal norms, but very few believe in doing so. Ankush Bahuguna is redefining masculinity with his choice of playing with makeup and fashion, he is pushing all the envelops of male beauty. Be it a chic corset with ombre makeup look or linen jacket with chrome shade and UV skin techniques, Ankush is carving his unique niche with risque style.

Ankush bahuguna photo

In one of his interviews Ankush said, “ I think real masculinity is secured enough not to constantly define what men should do or what they don’t, what they look like and what they don’t, how they should behave or not. Real masculinity is also to be willing to change with times”.

Ankush Bahuguna for cosmoindia

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Ankush Bahuguna’s most iconic looks

Ankush has made statements in fashion world after disrupting his space in Cannes and Milan Fashion Week. He has also earned numerous accolades, including ‘Disruptor of the year’ award, spot in GQ’s best dressed list and ‘Beauty influencer of the year’ for two consecutive year. Here we have listed some of his popular looks that you can also recreate.

Debut look in Paris Haute Couture

Ankush Bahuguna recently made his debut at Paris Haute Couture Spring/Summer 2025. He was dressed by famous Indian designer Rahul Mishra , in a linen jacket from botanical garden, adorned with intricate hand embroidery. Ankush paired it with a boxy fit shirt which showcased Rousseau inspired foliage embroidery. It was a true masterpiece that reflected Rahul Mishra’s signature style. He complemented the look with his popular makeup  style  which was a duo chrome shades and UV skin techniques. It brought a unique touch of elegance and made his look both chic and modern.

Ankush Bahuguna in Paris Fashion Week

Quirky Canne Outfit

Last year after attending Canne Film Festival, Ankush wrote a powerful message on his Instagram, “Kicking off my Canne2024 debut with some Indian drama, heritage and a reminder that beauty is for all”. His outfit by Torani displayed a riot of colors, which had purple kurta set and a shrug showcasing quirky patterns. He completed his look with a stole boasting printed motifs. But apart from everything, the main highlight  of his look was definitely his ‘ombre’ eyebrows, which were adding extra beauty to his look.

Ankush bahuguna at canne film festival
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Noughtone ensemble by Abhishek Paatni

The internet flooded with comments when Ankush Bahuguna turned heads at Paris Haute Couture Week in an avant garde Noughtone ensembe by Abhishek Patni. His choice of this outfit showed his love for underrated brilliance of Indian designers and highlighted how effortlessly  their creations can make mark on international stages. With sharp structures, this look was giving futuristic elegance.

Ankush Bahuguna in noughtone

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Korean Glam at GQ India

Owning the spotlight at GQ best dressed event, Ankush embraced Korean beauty’s elements. His dewy glass skin paired with soft pastel hues with meticulous detailing showed a perfect balance of minimalism and sophistication. This makeup was perfectly blending with his Turtleneck and Blazer outfit.

Ankush Bahuguna in GQ India

A trailblazer in redefining beauty and fashion for men, Ankush Bahuguna consistently oozes us with his unique blend of style and substance on both domestic and international platforms.

Ankush Bahuguna in Black outfit

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Picture Credit: Ankush Bahuguna's Instagram Account
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Akriti Chauhan
Akriti Chauhan

I beleive that words have the power to heal, inspire and transform. With a curiosity for words I try to pour my soul into weaving some inspiring stories and aticles.

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